Social Media Certificate Program , Vancouver | Surrey
Our Next Session Starts on April 28th, 2025
Master the Art of Social Media Marketing
The Social Media Certificate at Cumberland College provides you with the essential skills to design, manage, and optimize high-performing social media campaigns across today’s most important platforms. From creating attention-grabbing content to launching targeted ad campaigns and tracking their results, this program prepares you for exciting roles in digital marketing, social media management, and online advertising.
Study Online or In-class depending on your learning needs
Why Choose the Social Media Certificate?
- Complete your training in just 12 weeks
- Develop a strong presence on social media
- Elaborate strategies to grow your audience and stimulate community engagement
- Build effective ad campaigns across Facebook, Instagram, Linkedin, TikTok, and more
- Access flexible learning solutions; in-class, online, or blended
- Graduate with confidence, ready for exciting roles in the growing field of social media
Career Opportunities
- Social Media Consultant
- Social Media Specialist
- Community Engagement Specialist
- Social Media Coordinator
- Social Media Content Manager
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Learn about our courses, career opportunities in digital marketing & more!
What You Will Learn
This 240-hours program of learning is delivered in just 12 weeks, giving you the comprehensive knowledge and the practical skills to build, grow, and stimulate engagement on social media. The program includes the following specialized courses:
Social Media Advertising (120 hours)
Learn how to build strategic advertising campaigns on major social networks like Facebook, Instagram, and LinkedIn. You’ll manage real-world campaigns, define target audiences, set budgets, and optimize performance.
Key skills:
- Design and implement paid social media ad campaigns
- Navigate key advertising platforms like Facebook Ads Manager
- Target specific audiences and manage campaign budgets
- Optimize campaigns based on analytics and performance data
- Create high-impact ad creatives and messaging
Hands-on projects:
- Build and present full social media ad campaigns
- Execute audience targeting and budget planning
- Optimize existing campaigns through industry best practices
Social Media Marketing: Platform 1 (60 hours)
Focus on mastering Facebook and Instagram for organic social media marketing. Learn how to create and manage branded pages, develop engaging content, and monitor community engagement.
Key skills:
- Launch and manage Facebook and Instagram business pages
- Plan and create original posts, Stories, and livestreams
- Use social media management and scheduling tools
- Measure the success of organic content through Insights
- Develop influencer and paid boosting strategies
Hands-on projects:
- Build social media marketing plans for real businesses
- Design posting schedules and engagement strategies
- Create visuals, copy, and campaign concepts
Social Media Marketing: Platform 2 (60 hours)
Expand your skills across additional platforms like LinkedIn, X (formerly Twitter), TikTok, Pinterest, WeChat, and more. You’ll learn to build strategies for both global and specialized audiences.
Key skills:
- Create marketing strategies for emerging and niche platforms
- Develop content tailored to different audiences and platforms
- Utilize analytics to evaluate performance and adjust strategies
- Engage in social listening and community management
- Execute influencer collaborations and video-based content
Hands-on projects:
- Create marketing plans for specific platforms
- Design, produce, and analyze content for diverse social networks
- Track and present campaign success across multiple channels
Whether you’re just beginning your English journey or looking to strengthen your skills for work, study, or everyday life in Canada, our English Communication program is designed to help you reach your goals.
You’ll focus on real-world communication — building confidence in speaking, listening, reading, and writing through practical, interactive lessons tailored to your level.
Not sure where to start? Take our free English Level Test today and find out which class is right for you!
Program Format & Schedule
- Duration: 12 weeks
- Total hours: 240 hours
- Delivery mode: In-Class, online, or blended
- Graduate ready for exciting roles in the growing field of social media
Admissions Requirements
To enroll, applicants must meet the following criteria:
- Secondary school diploma (BCGrade 12 or equivalent) OR
- Be 19 years of age or older to apply as a mature student with relevant experience
English proficiency is required for all applicants whose first language is not English, unless they completed 3 years of post-secondary education in an English taught program in Canada. Accepted tests include:
- IELTS: minimum score of 5.5 in each of the 4 bands
- TOEFL iBT: 46
- CELPIP: 5
- PTE: 59-75
International candidates and mature applicants may be required to provide additional documentation.
Tuition
| Item | Canadian Students | International Students |
|---|---|---|
| Registration Fee | $250 | $250 |
| Materials Fee | $100 | $100 |
| Tuition | $4320 | $6000 |
| Total | $4670 | $6350 |
Financial assistance and payment plans may be available. Contact us for details.
Why Study In Surrey?
Surrey is a growing city full of cultural diversity, with several affordable housing options and abundant employment opportunities. It is also connected to the Skytrain transit system, making it the perfect location for ambitious students to learn and launch their careers in an ever-evolving field.
Join the welcoming, inclusive Cumberland College community as you gain the skills you need to further your studies, your career, and your integration to Canadian society.
Tuition Fees
- Program fees: $16,200
- Application fees: $250
- Course Materials: $300
- Tuition Refund Policy
What Our Graduates Are Saying
Frequently Asked Questions
If you’re looking to boost your career development with these sought-after skills, then career-focussed training is your first step. Our rigorous digital marketing diploma program will provide you with the theoretical knowledge and practical skills you need to be eligible for general digital marketing positions.
Our Digital marketing diploma program is taught over the course of 45 weeks or 900 hours.
Digital marketing is rapidly growing and evolving, creating new and exciting career opportunities for those with strong digital skills. Digital marketing careers are dynamic, interesting, competitive salaries, and opportunities to be creative.
Yes, digital marketing jobs are still in high demand. 4 in 10 marketing jobs now require digital skills, a number that is only expected to rise as promotional activity increases online.
The digital marketing diploma program will also equip you with key skills and insight, preparing you to work at advertising, marketing, and public relations agencies. Cumberland College graduates can find work in the following fields: social media, web design and development, marketing, paid media and advertising, google analytics.
Explore our Courses
- All
- Coding/CRM
- Marketing and Advertising
- SEO/Analytics
- Social Media
Digital Marketing Diploma
Learn the skills within a rapidly growing industry
with expanding career opportunities!
