Course

Social Media Marketing II Course

Work on Real Social Media Projects

– Develop Twitter and LinkedIn strategies

– Create plans for Snapchat, WeChat, TikTok, Pinterest, and more

– Create original feed posts, videos, and livestream content

– Use automation tools to schedule and monitor posts

– Analyze results on social analytics platforms

Real Campaigns. Real Tools. Real Skills.

At Cumberland College, we don’t just train digital marketing professionals – we train experts.

Available as part of a diploma in Digital Marketing, our Social Media Marketing course is designed to give you all the tools and skills to step straight into a role in the field after you graduate. You’ll learn how to:

Build strategies for Twitter, LinkedIn, TikTok, and more
Identify opportunities on niche social networks like Pinterest and Reddit
Navigate popular Chinese social networks like WeChat and Weibo

This practical approach is specifically designed to replicate a real workplace, ensuring you finish your course ready to impress from day one of your career.

Why Study Social Media Marketing?

Do you want to deepen your understanding of social media? Learn how to reach and engage new audiences? Whether you’re social media savvy or can’t tell your Twitter from your TikTok, Cumberland College is here to help.

Social media is a rapidly growing industry with new users and new channels emerging every minute. Businesses of all shapes and sizes should be using social media to reach new audiences, connect with customers, and increase profits. As a trained social media professional, you will be able to embark on a number of different career paths.

The Social Media Marketing II course is the second of two courses we offer in this area. The program focuses on social media platforms LinkedIn and Twitter as well as other emerging and specialized platforms.

LinkedIn has more than 660 million users across 200 countries worldwide, and this number continues to grow year on year. It is the number one platform for B2B marketing and is the most-used social media platform among Fortune 500 companies.

Twitter has 330 million monthly active users and has proven to drive traffic and exposure for businesses – almost half of the people that visit a Twitter profile also visit the website linked to the profile. It is also an excellent tool for customer care, insights, and more.

How Social Media Marketing Can Help Your Career

Almost all businesses use at least one social media platform – and if they don’t, they should! This means that there is a large and growing number of opportunities for professionals who specialize in social media across a wide range of sectors including technology, retail, finance, and more.

Whether you’re at the very beginning of your professional journey, embarking on a new challenge, preparing for a career change, or looking to develop within your current role, social media marketing could be the training you need to realize your ambition.

There are a variety of different career options for those experienced in social media. You could work in social media management, advertising, content marketing, data analysis, and more.

Job titles include: Social Media Editor, Content & Social Media Specialist, Community Specialist, Digital Marketing Specialist, Social Media Strategist.

Course Content

The Social Media Marketing II course is the second of two social media courses offered at Cumberland College, and is designed to teach students everything that they need to know to succeed professionally in today’s business world.

This 15-week course will take a practical approach to learning, with a combination of theory and project-based work. The course will teach students additional social media strategies and tactics, and the methodology behind them.

Students will also learn how to adapt social media strategies for different platforms. For example, you will learn what content performs best on Twitter compared to LinkedIn, how to alter your tone and messaging for different audiences, and the main demographics on each platform.

The course covers:

The Role of Twitter in Digital Marketing
The Role of LinkedIn in Digital Marketing
Specialized Social Networks
Emerging Social Media Platforms
Chinese Social Media
Defining Your Social Media Audience
Planning a Social Media Strategy
Social Media Content Creation
Social Listening
Community Engagement
Using Social Media Scheduling Tools
Paid Social Media Strategies
Measuring Success on Social Media

Course Modules:

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Want to start an exciting career in social media and marketing?

Contact Cumberland College to find out how our Social Media Marketing Course can help you get there!