Course
Search Engine Optimization (SEO) Course
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Course duration: 120 hours
Over 50% of Class Time for Practical Training
- Learn to Use: Google Search Console, Google Keyword Planner, Moz
Work on Real SEO Projects
- Complete an SEO audit of a website
- Define target keywords for SEO strategies using industry leading tools such as Ahrefs
- Troubleshoot and fix technical SEO issues
- Optimize websites to improve on-page SEO
- Write SEO-optimized blog content
- Analyze the success of campaigns in Moz, Search Console, and Google Analytics
Real Campaigns. Real Tools. Real Skills.
At Cumberland College, we don’t just train digital marketing professionals – we train experts.
Available as part of a diploma in Digital Marketing, our Search Engine Optimization course is designed to give you all the tools and skills to step straight into a role in the field after you graduate. You’ll learn how to:
- Identify and track relevant keywords using industry-standard tools like Moz and Google Keyword Planner
- Create content with relevant SEO metatags and keyword integration to improve search rankings
- Monitor performance and technical SEO issues on Google Search Console
This practical approach is specifically designed to replicate a real workplace, ensuring you finish your course ready to impress from day one of your career.
Why Study SEO?
Did you know that the first five organic search results account for over two thirds of all website clicks? The role of SEO is crucial in ensuring the survival of any business. However, only 19% of Canadian businesses have an advanced digital strategy, leaving a wide gap for SEO specialists to help companies of all kinds amplify their online presence.
By becoming a certified SEO expert, you can take advantage of the opportunities this growing digital marketing domain offers. The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.
How SEO Expertise Can Help Your Career
With SEO jobs increasing at a rate of 43% each year, businesses are investing more and more in organic search marketing, so it’s never been a better time to specialize in SEO. If you’re looking to kickstart your digital marketing career, studying at Cumberland College can increase your eligibility for roles such as SEO specialist, marketing specialist, and SEO consultant.
Digital marketing is also becoming increasingly multidisciplinary, making search engine expertise an advantageous skillset to have in other departments. If you’re interested in content marketing, SEO qualifications will give you a competitive edge for content writer and content specialist positions. An in-depth understanding of search ranking factors can also help working professionals gain new opportunities in a variety of industries.
Job titles include: SEO Specialist, SEO Content Writer, E-Commerce Specialist, SEO Analyst.
Course Content
Getting a website to page one of Google requires skill, strategy, and continuous optimization. Our 15-week course will help you successfully undertake that endeavour for companies, organizations, and agencies alike.
Through a practical approach to learning, students will become well-versed in search engine fundamentals including keyword research, on-page SEO, and off-page SEO. You will also gain insight into the latest SEO tools and best practices.
The course covers:
- Introduction to SEO
- Keyword Research
- On-page SEO
- Optimized Content Marketing
- Content Marketing Strategies
- Off-page SEO
- Technical SEO
- Measuring SEO
- Local SEO
- Mobile SEO
- Voice SEO
- International SEO
Course Modules:
- Intro to SEO
- Keyword Research
- Mobile SEO
- Measuring SEO
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