Course

Marketing Automation Course

Work on Real Marketing Automation Projects

– Develop a marketing automation strategy for a business

– Set up marketing automation accounts and roles

– Build automated workflows

– Implement a lead scoring system

– Create landing pages, automated emails, CTAs, and other assets

– Build customized reports and dashboards

Real Campaigns. Real Tools. Real Skills.

At Cumberland College, we don’t just train digital marketing professionals – we train experts.

Available as part of a diploma in Digital Marketing, our Marketing Automation course is designed to give you all the tools and skills to step straight into a role in the field after you graduate. You’ll learn how to:

Build personalized automated campaigns and assets on HubSpot and other popular platforms
Develop multichannel workflows for sales and marketing teams
Create customized reports and dashboards to measure performance

This practical approach is specifically designed to replicate a real workplace, ensuring you finish your course ready to impress from day one of your career.

Why Study Marketing Automation?

Within the growing domain of digital marketing, the importance of marketing automation is expanding at an especially fast pace. In fact, the marketing automation software industry is growing at an astounding annual rate of 20% – and for good reason.

Marketing automation helps companies generate new leads, enhance communication, and increase sales productivity by as much as 14.5%.

However, recent studies indicate that many businesses don’t have sufficient expertise to make the most out of marketing automation. Cumberland College’s Marketing Automation Course aims to equip students with the specialized skills needed to become a valuable asset to any company.

How Marketing Automation Expertise Can Help Your Career

Marketing automation specialists play an important role in most companies, working with copywriters, designers, managers, and other key stakeholders to spearhead marketing efforts and optimize existing strategies.

Marketing automation expertise can increase your eligibility for a variety of digital marketing positions or help you manage additional activities in your current field, and marketing automation specialists earn as much as 35% more than traditional marketers on average. Companies also rarely outsource marketing automation functions, making it both an advantageous and secure career path.

Cumberland College’s Marketing Automation Course can also help you excel in other closely related digital marketing domains such as email marketing and marketing analytics. Marketing automation expertise is also necessary for many campaign coordinator and strategist positions.

Job titles include: Salesforce Consultant, HubSpot Consultant, Business Intelligence Coordinator, CRM Manager / CRM Administrator

Course Content

This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.

Taught by active marketing professionals, this 15-week course uses a practical learning approach to help students master the tools and techniques they’ll need to become a valuable asset to any company.

Key course takeaways:

Understand the role of marketing automation in digital marketing
Create user journey maps
Manage and segment contacts
Generate and score leads using marketing automation
Create automated workflows, dynamic content, and email marketing campaigns
Enable live chat website functionality
Automate social media content
Analyze and apply marketing automation reports
Measure marketing efforts for maximum success

Course Modules

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Want to become an expert in marketing automation?

Contact Cumberland College today to get started!