Cumberland College Blog

A user-generated content concept to be explored in our digital marketing program

The Benefits of User-Generated Content for Digital Marketing Campaigns

User-generated content (UGC) significantly benefits brands looking to engage customers and boost their digital marketing efforts. From product reviews and

October 17, 2024 No Comments

A concept image depicting the voice search optimization concept

The Growing Importance of SEO for Voice Search Optimization

Voice Search Optimization is becoming essential as voice-activated assistants gain popularity. Whether using virtual assistants like Siri, Alexa, or Google

October 10, 2024 No Comments

A concept image of sustainability marketing in digital marketing

What Is Sustainable Marketing?

In today’s business environment, many companies are asking what is sustainable marketing? Companies are being called to act responsibly toward

October 3, 2024 No Comments

A concept image of personalization in digital marketing

Personalization in Digital Marketing: Strategies for Engaging Your Audience

Modern-day digital consumers are inundated with vast content, making it more challenging for brands to stand out. One effective way

September 26, 2024 No Comments

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