Google Analytics is a web analytics service that gives companies and marketers access to detailed statistics-based data on their website performance and visitors. Using JavaScript page tags, visitor data is sent to Google’s data collection servers. From that information, Google Analytics generates customizable reports that provide insights like the number of site visitors, bounce rate, page views, average duration of sessions, and goal completion. Marketers use Google Analytics to make informed, strategic decisions, and being well-trained in the use of this helpful tool can make you a competitive candidate during your job search. Keep reading to learn how courses in Google Analytics will help you boost your career.
Hiring Managers Look For Data Analytics Certification
According to a report by Microsoft, 91% of hiring managers in the tech field use certification as a criterion during their selection process. By taking digital marketing courses that provide a solid understanding of Google Analytics, you can stand out as a competitive candidate during your job search. When you know how to set strategic goals, generate customized reports, and measure paid and organic ads using Google Analytics, you’re equipped with the skills you need to succeed in marketing roles in ecommerce, web analytics, and more.
Our courses in Google Analytics provide the opportunity to work on real analytics projects, where you can practice setting up and configuring Google Analytics accounts, setting goals with tracking codes, customizing marketing automation reports, and analyzing advertising campaigns. Our hands-on learning model allows you to pursue career advancement feeling prepared and confident.
Google Analytics Skills Increase Eligibility Across Several Domains
Countless opportunities await certified data analysts across several industries. The healthcare, entertainment, finance, and retail industries are just a few examples of sectors where you can find lucrative opportunities in data analytics. After graduation, you can experiment with various industries, and because Google Analytics skills are so adaptable, you can change directions if a position does not appear to be a good fit. In addition, within your industry of choice, there are plenty of avenues to advance in your career, perhaps exploring management positions or consulting.
Stay up to Date on Industry Trends After Digital Marketing Training
When you attend our college for marketing, you will receive unique insight into changing industry trends from our expert instructors who work in the field. Data analytics is a broad field that is constantly evolving, thanks to new technological advancements. Google technology is often on the cutting edge and by being well-versed in Google Analytics, you can be confident that you’re working with some of the most recent, innovative tools available. In addition to Google analytics, our digital marketing analytics course covers valuable topics, such as CRM reporting, Facebook ads, social media analytics, and more.
Are you ready for a successful career after digital marketing training?
Contact Cumberland College BC for more information!
