After earning a digital marketing diploma, many career opportunities await you. Those who receive a quality digital marketing education possess numerous highly transferable skills that modern companies need. For example, the competencies you’ll develop in our diploma program will prepare you to thrive in public relations – a field that helps companies strategically manage their public image. Building brand identity, developing brand stories, and interacting with current and potential customers are just a few examples of public relations activities that overlap with the duties of a digital marketing professional. Keep reading to learn more about what it could be like to work in public relations after your studies.
What Do Public Relations Professionals Do?
Public relations are all about building a positive reputation. It involves a set of techniques and strategies for managing the way that the public interprets information about a brand through the media. Common PR objectives include spreading important company news, maintaining a brand image, and carefully managing the public’s reception of negative events to reduce damage. In this role, you may also write scripts, create press releases, and evaluate public opinion. At one time, PR activities took the form of traditional advertising in magazines and on television. However, as technology has progressed, PR professionals are working on digital channels like social media and digital content – much like digital marketing professionals.
How Digital Marketing Skills Complement Public Relations
After digital marketing training, you’ll be fully equipped to plan a public relations strategy. You can bring the following benefits to any public relations team.
- Use Your Understanding Of SEO To Get Brands Seen
The public relations field is about managing a brand’s audience. Traffic-building strategies like search engine optimization are required to get a company seen by the right audience. In digital marketing training, students explore strategies for increasing a company’s online presence.
- Use Digital Content To Manage Brand Image
The role of a public relations professional involves telling a brand’s story. Using various digital content can make a positive impression on ideal buyers.
- Leverage Social Media
Social media can be leveraged in many ways for public relations activities. You’ll use it to promote products, share company news, react to negative events, and interact directly with the public. Social media marketing is covered at length during our digital marketing diploma program.
Where to Seek PR Work After Digital Marketing Training
If public relations is a digital marketing career pathway you’re interested in, here you might find a lucrative, fulfilling position. Your expertise can benefit any organization seeking to maintain a positive public image. These include large corporations, non-profit organizations, schools, and government agencies. You might work within a department or a public relations firm. The day-to-day work of a public relations professional typically takes place in an office, but they may travel for events, press releases, and community outreach activities. Hybrid and remote public relations positions are not uncommon. It is an exciting field that our graduates are fully prepared to pursue.
Ready to start digital marketing courses?
Contact Cumberland College BC to learn more!
