Digital marketing (NWY.21) Our next semester starts on January 6th, 2025
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Take advantage of the casual atmosphere of our college, as classes are now offered in the physical classrooms.
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Learn about our courses, career opportunities in digital marketing & more!
Why Study Digital Marketing?
With digital marketing growing rapidly and changing constantly, career opportunities are expanding at an equally quick rate. In fact, 4 in 10 marketing jobs now require digital skills, and that number is only expected to climb as promotional activity increasingly takes place online.
If you’re looking to gain the sought-after skills that employers are looking for, education is the first step. Leading to an Attestation of Collegial Studies (ACS), our diploma program will increase your eligibility for general digital marketing positions such as marketing assistant, digital marketing specialist, and digital media coordinator. You can also gain entry into specific fields related to SEO, social media management, content marketing, email marketing, web analytics, and more.
At Cumberland College, we understand that the digital marketing industry is diverse and ever-changing, and our ACS in digital marketing provides students with the cutting-edge knowledge they need to embark on a wide range of career paths.
Digital Marketing Careers
Here are a few of the jobs that await you after completing the program:
- Google Ads Specialist (average starting wage: $45k-60k/Year)
- Social Media Coordinator (average starting wage: $40k-50k/Year)
- E-Commerce Specialist (average starting wage: $40k-60k/Year)
- Business Intelligence Coordinator (average starting wage: $45k-65k/Year)
- Webmaster (average starting wage: $35k-50k/Year)
- Marketing Consultant (average starting wage: $45k-70k/Year)
- Paid Media Analyst (average starting wage: $45k-65k/Year)
- Google Analytics Specialist (average starting wage: $45k-60k/Year)
Our Digital Marketing Diploma Program
Program Info:
- Program Type: Attestation of Collegial Studies (ACS)
- Language of Instruction: English or French
- Program Code: NWY.21
- Program Hours: 900 hours
- Program Length: 16 months
Program Schedule
- Program Hours: 900 hours
- Program Length: 16 months
- Schedule for May Start Date:
- Evening 6pm to 10pm Monday to Thursday
- Morning 8am to 12pm Monday to Thursday
- Next start dates**:
- May 2nd, 2022 – English or French Morning/Evening Class
- 2 mai 2022 – English or French Morning/Evening Class
**Start dates are subject to change due to demand and availability
Sample Course Schedule*
- Social Media Advertising
- Digital Marketing Strategy
- Marketing Automation
- Basic HTML Programming
- Social Media Marketing 1
- Search Engine Optimization
- Social Media Marketing 2
- Search Engine Advertising
- Digital Marketing Analytics
*This is a sample schedule only. The modules available in each semester may be different depending on your start dates and changes within the college’s schedule.
Work on Real Digital Marketing Projects
Develop Ad Campaigns for Social Media & Search
- Draft a Google Ad Set for a search campaign
- Outline a social media advertising strategy
- Monitor and optimize a campaign to maximize ROI
Define Real Digital Marketing Strategies
- Create a strategy for a well-known international brand
- Analyze your product mix, competitors, and growth opportunities
- Pitch your strategy to real digital marketing professionals
Design, Code, & Test Quality Websites
- Build wireframes and design templates for web pages
- Code templates to build a website
- Import written, audio, and video content
- Test sites to ensure functionality
Courses
Marketing Automation – Surrey
This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.
Basic HTML Programming – Surrey
The Basic HTML Programming course can be completed in just 15 weeks. You will be introduced to the fundamentals of HTML programming and gain an understanding of how this well-established language fits into the programming world.
Digital Marketing Analytics – Surrey
The Digital Marketing Analytics course can be completed in just 15 weeks. Instructors take a practical and interactive approach so that coursework is optimized for students to develop and refine the skills they need for the job market.
Search Engine Advertising – Surrey
This 15-week course will walk you through the process of a successful search campaign, from defining your objectives and goals to campaign setup to monitoring and optimizing your ads to improve performance and ROI.
Social Media Advertising – Surrey
Over a span of 15 weeks, you will learn how to leverage social media platforms to increase brand awareness, how to tailor advertising campaigns to your ideal audience, and how to optimize social media advertising campaigns to generate the highest possible number of conversions.
Social Media Marketing I – Surrey
The 15-week course is the first half of a two-part social media course designed to teach students everything that they need to know to succeed professionally in today’s business world.
Social Media Marketing II – Surrey
This 15-week course is the second of two social media courses offered at Cumberland College. The course will teach students additional social media strategies and tactics.
Search Engine Optimization – Surrey
The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.
Digital Marketing Strategy – Surrey
The 15-week course will walk you through the process of building a multi-channel digital marketing strategy, from analyzing your audience, to identifying your competitive advantage, to monitoring and optimizing your marketing efforts.
Basic HTML Programming – Montreal
The Basic HTML Programming course can be completed in just 15 weeks. You will be introduced to the fundamentals of HTML programming and gain an understanding of how this well-established language fits into the programming world.
Marketing Automation – Montreal
This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.
Digital Marketing Strategy – Montreal
The 15-week course will walk you through the process of building a multi-channel digital marketing strategy, from analyzing your audience, to identifying your competitive advantage, to monitoring and optimizing your marketing efforts.
Search Engine Optimization – Montreal
The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.
Social Media Marketing II – Montreal
This 15-week course is the second of two social media courses offered at Cumberland College. The course will teach students additional social media strategies and tactics.
Email Marketing Software and How Mailing Lists Work – Montreal
The Email Marketing Software and How Mailing Lists Work course aims to develop the necessary skills for carrying out email marketing campaigns using essential platforms like HubSpot, MailChimp, Klaviyo, and SmartSender.
Understanding, Building, and Retaining a Customer Base – Montreal
The Understanding, Building, and Retaining a Customer Base course is designed to enable you develop a range of skills. These skills prepare you to identify the strengths of an online business, determine the motivations and concerns of a target audience, as well as apply customer acquisition techniques. Part of the course is also devoted to online advertising management and data analysis, helping you measure the impact of a campaign.
Social Media Marketing I – Montreal
The 15-week course is the first half of a two-part social media course, designed to teach students everything that they need to know to succeed professionally in today’s business world.
Operating an Online Business – Montreal
The Operating an Online Business course is designed to teach you how to build an online business with Shopify. In addition, it enables you to gain key skills in planning, developing, and managing an online business. Part of the course is also dedicated to the evaluation and effectiveness of an online marketing platform, which can help with making necessary improvements.
Social Media Advertising – Montreal
Over a span of 15 weeks, you will learn how to leverage social media platforms to increase brand awareness, how to tailor advertising campaigns to your ideal audience, and how to optimize social media advertising campaigns to generate the highest possible number of conversions.
Search Engine Advertising – Montreal
This 15-week course will walk you through the process of a successful search campaign, from defining your objectives and goals, to campaign setup, to monitoring and optimizing your ads to improve performance and ROI.
Open Source E-commerce Platform Infrastructure – Montreal
The Open Source E-Commerce Platform Infrastructure course is designed to teach you how to build an online business using the most popular platforms. It also allows you to develop programming skills for marketing products on a website and implementing improvements after making an assessment.
Digital Marketing Analytics – Montreal
The Digital Marketing Analytics course can be completed in just 15 weeks. Instructors take a practical and interactive approach so that coursework is optimized for students to develop and refine the skills they need for the job market.
Customer Service – Montreal
The Customer Service course aims to develop a set of essential skills for providing technical support in the execution of customer service activities. From management to the analysis of performance indicators, this training covers key topics that allow you to become familiar with the best practices for developing professional online customer service and taking the necessary measures to make improvements.
Building an Online Store – Montreal
The Building an Online Store course aims to help students develop essential skills in implementing all aspects related to the creation of an online store. This ranges from legal and tax issues to the development of product description sheets. The course also includes a dedicated section on product promotion, order management, and customer service management.