Course
Email marketing software and how mailing lists work course
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Course duration: 60 hours
Over 50% of class time is dedicated to practical training
- Learn: the use of email marketing platforms, lead management, email marketing, and the analysis of results
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Next session: Winter 2023
All courses are now offered in our relaxed classroom environment
Work with the Most Used Email Marketing Platforms by Businesses!
Course Objectives:
- Understand the basic functionalities of marketing platforms
- Use common email marketing features for e-commerce
- Create email marketing campaigns for e-commerce
- Track the success of email campaigns
Develop the Skills to Prepare a Mailing List for Online Businesses
At Cumberland College, our hands-on approach allows students to quickly develop cutting edge e-commerce skills. Available individually or as part of our E-Commerce ACS program, our Email Marketing Software and How Mailing Lists Work course includes different modules. This enables you to develop the skill set needed to promote an online business using email marketing tools.
Notably, you will learn to:
- Understand the importance of email marketing for acquiring new customers
- Understand how email marketing platforms work
- Manage and segment a contact list
- Manage the acquisition of new prospects
- Use email marketing best practices
- Determine and analyze performance indicators
The practical approach taken in this course is designed to simulate a real work environment, boosting your confidence for when you start your new career or take on new responsibilities.
Why Learn About Email Marketing Platforms?
By being inexpensive, personalized, and informative, email marketing campaigns are essential for businesses looking to acquire or even retain new customers.
While learning to master the most popular email marketing platforms in your training, you’ll develop a valuable skill set that enables you to access in-demand jobs in marketing as well as e-commerce.
How Email Marketing Expertise Can Help Your Career
Email marketing is essential for nurturing a relationship between a business and the target audience. Whether it’s used to announce a new product, communicate key information through a newsletter, or send timely and targeted messages, email marketing is a powerful tool that is increasingly relied on for building a list of prospects.
It is one of the most important channels in relational marketing. Having email marketing skills is necessary for those pursuing a career in e-commerce or even in digital marketing.
Course Content
The Email Marketing Software and How Mailing Lists Work course can be completed in just 5 weeks.
Students in this course will benefit from hands-on instruction provided by experienced email marketing professionals. The course objectives focus on the development of practical skills so that students gain real-world insights by the end of their training.
The course covers:
- Introduction to Email Marketing I
- Introduction to Email Marketing II
- Contact Management and Segmentation I
- Contact Management and Segmentation II
- Lead Generation and Email Marketing I
- Lead Generation and Email Marketing II
- Lead Generation and Email Marketing III
- Email Marketing I
- Email Marketing II
- Analysis of Results and Performance Measurement
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