Course

Developing and retaining a customer base for e-commerce course

Course duration: 60 hours
Over 50% of class time is dedicated to practical training
Learn: evaluate the strengths and weaknesses of an online business, define a target audience, develop an online customer base, estimate the cost of an online marketing campaign
Next session: Winter 2023
All courses are now offered in our relaxed classroom environment

Work on Real E-Commerce Projects!

Course Objectives:

Evaluate the strengths and weaknesses of an online business
Create a multichannel customer acquisition strategy
Define the personas and key marketing messages of an online business
Estimate the budget for digital marketing campaigns and accurately assess the return on investment

Gain the Skills to Develop and Retain Customers for an Online Business

At Cumberland College, our hands-on approach allows students to quickly develop cutting edge e-commerce skills. Available individually or as part of our E-Commerce ACS program, our Understanding, Building, and Retaining a Customer Base course includes different modules. This enables you to gain the skills needed to first define your target audience and then develop a customer base for e-commerce.

Notably, you will learn to::

Identify the competitive advantages of an online business
Analyze e-commerce products
Define the characteristics of a target audience
Understand the specifics of the buyer’s journey
Familiarize yourself with new customer acquisition channels

The practical approach taken in this course will simulate a real work environment, boosting your confidence for when you start your new career or take on new responsibilities.

Why Study All Aspects of a Customer Base When it Comes to E-Commerce?

E-commerce is a great way to quickly acquire new customers. However, to take full advantage of this channel, you’ll need to first determine who the products or services sold online are aimed at. With this information, you can begin taking targeted marketing measures to boost your growth.

By learning the best practices for successfully determining a company’s competitive advantage and target audience as well as managing customer service, you will benefit from a valuable skill set. Using these skills, you can help develop an online store’s sales strategy by broadcasting well-targeted messages online.

How Expertise in Online Customer Loyalty Can Help Your Career

Having skills in e-commerce development is essential, but so is being able to acquire customers and manage customer services. E-commerce professionals with skills in digital marketing and online customer management have a competitive advantage that helps them stand out in the job market.

Course Content

The Understanding, Building, and Retaining a Customer Base course can be completed in just 5 weeks. Students in this course will benefit from hands-on instruction provided by experienced professionals in the field. The course objectives focus on the development of practical skills so that students will gain real-world insights by the end of their training.

The course covers:

Identifying the competitive advantage of e-commerce
Analysis of an e-commerce product range
Definition and segmentation of a target audience
Understanding the buyer's journey
Customer acquisition channels for e-commerce I
Customer acquisition channels for e-commerce II
Customer acquisition strategy for an e-commerce
Customer relationship management
Defining key performance indicators for measuring success
Budget I
Budget II
Evaluation and improvement of results and performance measurement

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Ready to take the next step in your career?

Contact Cumberland College today for more information!