Social Media Marketing II; B2B
- Online or autonomous training - Study at your own pace
- 60 hours of lessons spread over 15 attendances in virtual class
- Active participation
- Realization of team projects
- Networking with other participants
By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.
Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.
This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.
- Autonomous studies under the supervision of an instructor
- 6 coaching sessions with your instructor
- Realization of individual projects
- Study at your own pace
By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.
This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.
This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).
TALK WITH A CORPORATE TRAINING ADVISOR
Goals:
- Understand the breadth of marketing opportunities available on popular social networks
- Define a social media strategy for an organization
- Create content in different formats for social media
- Monitor engagement on social media platforms
- Measuring the impact of social media marketing for an organization
Skills:
- Create a Twitter account for an organization
- #findthehashtag: identifying the right hashtags for the brand
- Navigate the Twitter interface Create a Linkdin profile
- Create a marketing plan adapted to Twitter or Linkdin, for an organization
- Evaluate monthly Twitter and Linkdin reports
- Compare the success of each channel
- Define objectives and performance indicators (KPIs)
- Define target audiences
- Identify a company's priority channels based on the target audience
- Define goals and channels for an organization
- Create messages for different platforms, based on a summary
- Define a content strategy
- Define a list of topics and accounts to follow
- Develop responses to a series of comments, questions and posts
- Define a social following strategy
- Create a publishing schedule Set posting frequency, content type, and posting times
- Set up accounts on Pinterest, Tumblr, Reddit and Quora
- Navigate the interface of Pinterest, Tumblr, Reddit and Quora
- Create a Tik Tok video
- Create a Snapchat Story
- Create a marketing plan adapted to a specialized or emerging social network
- Evaluate a company's monthly social reports and compare the success of different channels
TALK WITH A CORPORATE TRAINING ADVISOR
Why Learn Social Media Marketing Skills?
How can social media marketing expertise help drive your business?
This training path will allow participants to develop additional social media strategies and tactics, as well as the methodology to follow to ensure that your investment is successful.