Social Media Marketing I; B2C

  • Online or autonomous training - Study at your own pace
  • 60 hours of lessons spread over 15 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

  • Autonomous studies under the supervision of an instructor
  • 6 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Annonce
  • Auditoire
  • Facebook
  • Facebook Insights
  • Indicateur de performance
  • Influenceur
  • Instagram
  • Instagram Insights
  • Livestream
  • Message social
  • Messenger
  • Rapport
  • Story

TALK WITH A CORPORATE TRAINING ADVISOR

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This training path includes 12 modules aimed at acquiring digital skills related to the establishment and management of social media platforms for organizations that target consumers (B2C). These essential skills are recommended for all members of your marketing and sales teams.

Goals:

  • Understand the breadth of marketing opportunities available on popular social networks
  • Define a social media strategy for an organization
  • Create content in different formats for social media
  • Monitor engagement on social media platforms
  • Measuring the impact of social media marketing for an organization

This practical approach is specifically designed to reproduce a workplace situation, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Set up a Facebook page for a brand
  • Evaluate a monthly Facebook Insights report and make recommendations
  • Define objectives and performance indicators (KPIs)
  • Creating an Instagram Marketing Plan for a Business
  • Evaluate a monthly Instagram Insights report and make recommendations
  • Set goals for Facebook and Instagram marketing, based on an identified business
  • Define target audiences
  • Define channels for businesses, based on their target audiences
  • Create a social media posting schedule
  • Set posting frequency, posting type and times
  • Define a list of subjects and accounts to follow for a company (monitoring)
  • Create replies to customer comments and posts on Facebook and Instagram
  • Define a social following strategy
  • Choose and create a Facebook boosted post
  • Set social media goals and paid budget
  • Write content for a Facebook and Instagram post
  • Create a Branded Message for Messenger
  • Define a content strategy
  • Create a livestream
  • Define a live broadcast strategy
  • Create a Story for Social Media
  • Defining the strategy for Stories
  • Match the brand to the right influencer
  • Define a list of potential influencers

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why Learn Social Media Marketing Skills?

Social media is a growing tool. There are billions of social media users around the world, and new users are signing up every minute. There are an estimated 1.69 billion active users on Facebook, and more than one billion active users on Instagram. This means that social media is unquestionably the best way for a business to reach new audiences and interact with current users.

Cumberland College’s Social Media Marketing course aims to teach participants how to use social media to attract new customers, increase traffic and generate new profits. The course takes a hands-on approach to learning, so graduates will earn their certificate of achievement knowing exactly how to implement a successful social media strategy in the real world. The first part of the course will focus on Facebook and Instagram, and cover the basics of engagement, reach, and measurement on these two go-to platforms.

How can social media marketing expertise help drive your business?

Social media is valuable in almost every industry, from financial services to the restaurant industry to the world of entertainment. The social media marketing qualifications of your team could translate into new opportunities for your organization.

Talk with a Corporate Training Advisor
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