Search Engine Optimization (SEO)

  • Online or autonomous training - Study at your own pace
  • 120 hours of lessons spread over 30 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

  • Autonomous studies under the supervision of an instructor
  • 12 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Baidu
  • Bing
  • Blogue
  • Google Ads
  • Google Analytics
  • Google Insights
  • Google Mon Entreprise
  • Google Moz
  • Indicateur de performance
  • Mots-clés
  • Page de destination
  • SEO
  • SEO local
  • SEO off-page
  • SEO on-page
  • Site web
  • YouTube

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This training course includes 12 modules aimed at acquiring digital skills related to the optimization of web platforms (SEO). These skills are crucial in order to maximize the return on your digital investments.

Goals:

  • Understand the basics of search engine optimization
  • Analyze the implementation of search engine optimization best practices for a website
  • Write written content that adheres to search engine optimization best practices
  • Define target keywords for an organic SEO campaign
This practical approach is specially designed to reproduce a situation in the workplace, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Perform an SEO audit of a business website
  • Navigate Moz SEO Tool, Google Search Console and Google Analytics
  • Create a list of keywords for a business
  • Define target keywords based on a project
  • Revise the on-page SEO of several web pages
  • Write a blog optimized for SEO referencing
  • Create a semantic topic cluster for an organization
  • Analyze content Identify sites for a link building campaign to a company's website
  • Analyze the off-page SEO of a project
  • Analyze a site via Google Search Console and identify issues
  • Carry out the technical analysis of a project
  • Review monthly website results and make recommendations
  • Create a list of keywords for an organization's local SEO
  • Perform mobile SEO analysis of a project
  • Compare voice/text search results and identify hits and misses
  • Analyze voice search optimization Optimize video for YouTube
  • Optimize video for YouTube

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why Study Search Engine Optimization?

Did you know that the top five natural (organic) search results account for more than two-thirds of all website clicks? The role of search engine optimization is crucial in ensuring the survival of any business. However, only 19% of Canadian businesses have an advanced digital strategy, leaving a big void for SEO specialists who need to help businesses of all kinds amplify their online presence.
By training an SEO expert, your organization will have many key digital marketing skills in-house. These skills will allow you to optimize your web investments. In addition, the data analyzed as part of the optimization of your website could prove useful in the development of your social media strategies.

How can an expertise in search engine optimization help you reach your targets?

Organizations are increasingly investing in natural search marketing, which is why now has never been a better time to acquire skills in this area. If you are looking to reinvigorate your web investments and maximize the results of your digital marketing efforts, Search Engine Optimization skills are essential.
Talk with a Corporate Training Advisor
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