Digital Marketing Strategy

  • Online or autonomous training - Study at your own pace
  • 90 hours of lessons spread over 23 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

  • Autonomous studies under the supervision of an instructor
  • 9 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Analyse de marché
  • Analyse gamme de produits
  • Annonce
  • Blogue
  • Courriel
  • Fidélisation
  • Indicateur de performance
  • Matrice BCG & GE / McKinsey Matrix
  • Matrice SWOT
  • Persona
  • Questionnaire
  • Wordpress

TALK WITH A CORPORATE TRAINING ADVISOR

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This training path includes 12 modules aimed at acquiring digital skills related to the development of multi-channel digital marketing strategies. These skills enable the achievement of targets and results.

Goals:

  • Analyze the competitive positioning of an organization within a market
  • Assess the strengths and weaknesses of a business and its online presence
  • Create a multi-channel digital marketing strategy
  • Defining an organization's personas and key marketing messages
  • Estimate the budget for digital marketing campaigns and accurately assess the return on investment
This practical approach is specially designed to reproduce a situation in the workplace, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Defining the 4 Ps of a marketing campaign
  • Develop the 4 Ps of your organization
  • SWOT matrix for your organization
  • Map the BCG & GE / McKingsey Matrix for an organization
  • Define a range of products/services
  • Create a market research questionnaire
  • Plan market research for your business
  • Developing a persona for an organization
  • Developing personas for an organization
  • Pair famous brands with their brand elements
  • Create brand guidelines
  • Match different campaign elements to the right stage of the buyer's journey (blogs, social posts, ads, emails, etc.)
  • Define personas across the buyer's journey
  • Develop inbound marketing strategies for the organization
  • Plan advertising campaigns
  • Match key performance indicators (KPIs) to digital initiatives
  • Calculate digital marketing costs for various initiatives
  • Budgeting for your digital marketing strategy
  • Manage customer queries and cross-sells
  • Develop a customer loyalty plan
  • Evaluate campaigns from various organizations

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why acquire Digital Marketing Strategy skills?

With rapidly changing technology, heightened consumer expectations and increasing competition online, it has never been more important for businesses across the world to have a solid digital marketing strategy. In fact, the need for digital marketing professionals outweighs the supply, resulting in a high demand for digital marketers across a range of industries.
By choosing to train a member of your staff, you ensure that you have on hand an expert who is imbued with the culture of your company, has the skills and is familiar with the most powerful tools on the market. In addition, this way of proceeding is generally less expensive than a new hiring.

How knowledge of Digital Marketing Strategy can contribute to the smooth running of your business?

The development, implementation and monitoring of the results of a digital marketing strategy has quickly become an essential element for achieving results in organizations. The right strategy will allow you to control costs and achieve the desired results.
Talk with a Corporate Training Advisor
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