Advertising on Search Engine

  • Online or autonomous training - Study at your own pace
  • 120 hours of lessons spread over 30 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

  • Autonomous studies under the supervision of an instructor
  • 12 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Auditoire
  • Baidu
  • Bing
  • Coût par action (CPA)
  • Coût par clic (CPC)
  • Formulaire
  • Google Ads
  • Google Display
  • Page de destination
  • Rapport
  • Remarketing
  • Site web

TALK WITH A CORPORATE TRAINING ADVISOR

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This training course includes 12 modules aimed at acquiring digital skills related to the development of advertising strategies. as well as the launch and management of advertising campaigns on search engines. These skills could allow you to increase your audience and your results.

Goals:

  • Understand the structure and systemic processes of search engine advertising campaigns
  • Define goals, budgets and channels for search engine advertising campaigns
  • Navigate the management systems of popular search engine advertising platforms
  • Structure search engine advertising campaigns and related assets
  • Analyze and optimize search advertising campaigns based on results
This practical approach is specially designed to reproduce a situation in the workplace, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Analyze examples of advertisements
  • Create a search engine advertising campaign
  • Budgeting for an advertising campaign
  • Navigate the Google Ads interface
  • Recommend vendor options for fictitious companies, based on campaign summaries
  • Defining platforms for a project
  • Defining campaign objectives
  • Match the business objective to the campaign objective
  • Create a list of keywords for a campaign
  • Write content for text ads
  • Create a display ad campaign
  • Create a pledge form
  • Writing content for a landing page
  • Prepare a landing page
  • Calculate missing metrics to complete budget (CPC, CPA and results based on numbers provided)
  • Create an ad group and campaign structure
  • Set demographic targeting for a Google Ads display campaign
  • Create a remarketing campaign
  • Create a lookalike audience campaign
  • Create a custom intent audience campaign
  • Define additional campaign phases
  • Review the optimization process for a Google Ads campaign
  • eview campaign results and report Registration Form
All of these activities are carried out using industry-standard tools and platforms so that students have the opportunity to become familiar with the software they will use in their daily work. The final result ? Your employees will learn skills they can put to use for your business from day one of their training, and graduates will feel confident to get the results your business needs from its digital marketing efforts.

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why acquire skills in Search Engine Advertising Management?

Accounting for nearly half of every dollar spent on digital advertising in recent years, Search Engine Marketing (SEM) or search engine marketing is now a major part of building a brand and customer base for businesses of all kinds.
Paid search advertising has many benefits, such as increased revenue, higher SEO placements, easy campaign performance tracking, a variety of targeting options, and huge potential for return on investment.
Graduates will also learn how an SEM auction-based pricing system works, techniques for maximizing budget, and ways to optimize campaigns for mobile search.
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