Search Engine Optimization is a process used by digital marketers to help boost website traffic and increase visibility on search engines. SEO experts have become highly sought-after as companies invest in improving their online presence. If you’re interested in a career that’s in demand and allows you to use both strategy and creativity, this path could be right for you!
SEO professionals often work remotely, so this role would likely allow you to work from the comfort of your home. Some of your responsibilities would include testing and analyzing websites and making changes to ensure they rank higher on search engines, improving visibility and generating more quality leads. The testing and analysis of a website occurs through a process called an SEO audit. Keep reading to learn some best practices you should remember on the job.
1. Identify Link-Building Opportunities
Building links is an excellent way to increase a website’s credibility. The more online real estate a website takes up, the more likely it is to rank high on search engines. As you conduct your SEO audit, be sure to keep an eye out for opportunities to build both internal and external links,
While internal link building helps create link equity among a website’s own pages, external links help to create domain authority. For internal links, it’s best to choose pages that would drive sales or that offer the most value to the reader. When choosing external links, it’s best to search the web for opportunities. You can find unlinked mentions and then reach out to content managers through social media to ask that they link back to your main page.
After SEO specialist training, seeking out new opportunities to create more visibility for clients through activities like link building will be a crucial part of your role.
2. Run Speed Analytics on Each Page
As an SEO specialist, one of your chief concerns on the technical side of things is improving site UX or user experience. Internet users value page speed – particularly those accessing a site on their mobile devices, wanting convenience. According to specialists, there’s a two-second speed threshold that most site visitors will accept. Any longer, and you’ll run the risk of people leaving the site. In our technical SEO course, you can learn how to improve the quality of a website by making it easy for search engines to crawl and index. Necessary skills for technical SEO include an understanding of programming languages such as HTML, JavaScript, and CSS. In addition, technical SEO specialists must have a clear understanding of crawling, indexing, and rendering, which is the process in which Google is organized. When you gain these skills, you become a major asset to any company seeking to expand its online presence.
3. Use the Right Auditing Tools After SEO Specialist Training
There are many capable tools designed to provide SEO specialists with all the information they need to guide their clients to better visibility and higher traffic. The right SEO auditing tool will reveal the strengths and weaknesses of a website, examining the use of keywords, page speeds, traffic, and overall performance in relation to the competition. Google Search Console, Google Keyword Planner, and Moz are some great tools to start familiarizing yourself with today.
Set yourself apart with your understanding of this highly marketable skill by exploring our comprehensive SEO course. Learn fundamental SEO concepts and complete a real-life website audit to gain the skills you need to succeed in this flourishing industry.
Are you ready to enroll in SEO career training?
Contact Cumberland College for more information.
