Today’s business landscape is experiencing a shift, as more companies become reliant on technology to work remotely and more communication happens online. If your business is having a hard time staying afloat while catching up with these changes, you’re not alone. The quality of a business’ brand, social media, website and online ad campaigns have become increasingly important in the digital age, but these can be difficult to maintain without the tools, bandwidth or knowledge.
With corporate training at Cumberland College, you can provide your team with an opportunity to build new skills, helping them contribute to your company’s digital marketing agenda. When your team receives corporate training in digital advertising, they’ll be able to create, run and optimize ad campaigns, create content for ads and more. Below, discover the ways that enrolling your team in a corporate training course can enhance the quality of the advertising content they create.
Corporate Training in Digital Marketing Builds Fundamental Advertising Skills
When you enroll your team in a corporate training course, they’ll build the skills to create effective digital advertising campaigns in no time. The course will introduce them to the fundamentals of digital and search engine advertising, including how to define campaign objectives, how to budget and develop price points for ads, create landing pages, how to write copy for ads and more. With the skills they develop during corporate training in digital advertising, your team will have the confidence and tools to create engaging and dynamic campaigns for your business, boosting web traffic and ROI.
Your Team Will Be Able to Hone in on Your Target Market
While your business might have run advertising campaigns in the past, it’s likely that without the proper training, your team wasn’t able to optimize their advertisements to reach the right target audience. While traditional marketing focuses less on a specific target market, with digital marketing, you have the tools and technology to program your ads to reach a specific audience demographic. You might want to filter by age group, location or education level in order to reach the customers you’re searching for. With corporate training, your team will learn how to create dynamic advertising content which speaks to a certain group, making it easier to cater to the kinds of customers that you want to use your services.
Corporate Training Provides Hands-On Experience
Not only will your team gain an understanding of the fundamentals of digital advertising, but they’ll also have the opportunity to try it out for themselves. At Cumberland College, our corporate digital training course allows your team to work on real advertising projects. Teams will learn how to create their own Google Ads account, draft their own search advertising strategy and create a Google Ad Set for a Search Campaign. They’ll also become comfortable using Google Ads to define their demographic targeting parameters, researching and defining keywords, creating a Remarketing Audience through Google Ads and monitoring and optimizing their campaign in order to maximize ROI. With this hands-on experience, your team will be prepared to apply what they’ve learned to create dynamic content for your advertising campaigns.
Your Team Gains Familiarity With Industry-Standard Software
At the rapid rate that technology is advancing today, it’s no secret that keeping up with updates to software and tools can be a challenge for businesses. However, being unable to use the latest technology can hinder the productivity and effectiveness of your business, especially when it comes to digital advertising.
When you upskill your team through corporate training, they’ll become comfortable using industry-standard tools, software and platforms, enabling them to create advertising campaigns that compete in the modern business environment. Not only will they learn how to create content that’s engaging, but they’ll be able to optimize advertisements using new technology in order to deliver the best results for your business.
Ready to enroll your team in corporate training in digital marketing?
Get started with a program at Cumberland College!
